Post by account_disabled on Sept 5, 2023 8:49:09 GMT
As a beginner brandpreneurship, who may still be confused in distinguishing logos, brands and branding; can try to interpret these three things by likening a human being.
The logo is the face of a person, while the brand is the whole human being (including the logo), and branding is a series of activities carried out to communicate who we are; showing our own entity, our uniqueness, not only from our face, name, but also our characteristics, abilities and dreams.
In other words, a brand has a deeper meaning than a logo. The logo is Phone Number List physical and visible, the brand encapsulates the overall values of the entity, such as for example the name, symbol/logo, shape, advertisement, slogan, or the use of color combinations.
The Importance of Branding for Businesses or Companies
Logos and brands function to represent the identity of a company in the eyes of consumers. Meanwhile, branding is an activity to build a brand about a product or service brand in the minds of consumers; Creating an identity (including a logo) is one of the overall branding activities.
In an effort to form a successful branding, efforts are first needed to form a good brand. There are four things that can be used as benchmarks for a brand that are categorized as good brands, namely simple, meaningful, consistent, and easy to apply.
4 Important Points in the Early Stages of the Branding Process
1. Simple
Create a brand name with simple, short words or ones that are easy to remember and pronounce. Because, if you choose a name that is complicated to pronounce and not easy to remember, even if it has a good meaning, it will actually make it difficult for people to remember it.
2. Meaningful
It has meaning, this can be a vision and mission from the owner. This can be realized through product quality, thus having an impact on customer satisfaction.
The logo is the face of a person, while the brand is the whole human being (including the logo), and branding is a series of activities carried out to communicate who we are; showing our own entity, our uniqueness, not only from our face, name, but also our characteristics, abilities and dreams.
In other words, a brand has a deeper meaning than a logo. The logo is Phone Number List physical and visible, the brand encapsulates the overall values of the entity, such as for example the name, symbol/logo, shape, advertisement, slogan, or the use of color combinations.
The Importance of Branding for Businesses or Companies
Logos and brands function to represent the identity of a company in the eyes of consumers. Meanwhile, branding is an activity to build a brand about a product or service brand in the minds of consumers; Creating an identity (including a logo) is one of the overall branding activities.
In an effort to form a successful branding, efforts are first needed to form a good brand. There are four things that can be used as benchmarks for a brand that are categorized as good brands, namely simple, meaningful, consistent, and easy to apply.
4 Important Points in the Early Stages of the Branding Process
1. Simple
Create a brand name with simple, short words or ones that are easy to remember and pronounce. Because, if you choose a name that is complicated to pronounce and not easy to remember, even if it has a good meaning, it will actually make it difficult for people to remember it.
2. Meaningful
It has meaning, this can be a vision and mission from the owner. This can be realized through product quality, thus having an impact on customer satisfaction.