Post by account_disabled on Mar 7, 2024 9:26:03 GMT
Enjoy the reading! Filming of the Flash Mob in Piazza Barberini - Rome Filming of the Flash Mob in Piazza Barberini for BMW Roma Design It all started with a tender brief asking to promote the inauguration of the new BMW Roma Urban Store through the creation of a teaser activity on social media that had as its final climax: a flash mob in the center of Rome an advertising video as a final report that can be sponsored. concepts: innovation, sustainability and future. Starting from these concepts, we decided to organize a Flash Mob themed around innovation and the future as well as a series of content marketing and event actions that could represent a perfect megaphone. The teasing was designed to create curiosity and activate the offline community , taking advantage of online both organically and in Adv to spread word of mouth and give visibility to the initiative.
The planned activities were therefore: Teasing actions France Telegram Number Data before the Flash Mob Dedicated editorial plan Flash Mob organization and management Content creation on site during the event UGC reposts to support teasing in stories Final post with Flash Mob video Media campaigns to support the initiative The Creative Concept: the future is now Once the concepts had been identified it was easy to summarize them in the claim the future is now. It was even easier to then think of a second specific claim for teasing: the future is coming.Enjoy the reading! Filming of the Flash Mob in Piazza Barberini - Rome Filming of the Flash Mob in Piazza Barberini for BMW Roma Design It all started with a tender brief asking to promote the inauguration of the new BMW Roma Urban Store through the creation of a teaser activity on social media that had as its final climax: a flash mob in the center of Rome an advertising video as a final report that can be sponsored. The idea behind the launch starts from the fusion of three concepts: innovation, sustainability and future.
Starting from these concepts, we decided to organize a Flash Mob themed around innovation and the future as well as a series of content marketing and event actions that could represent a perfect megaphone. The teasing was designed to create curiosity and activate the offline community , taking advantage of online both organically and in Adv to spread word of mouth and give visibility to the initiative. The planned activities were therefore: Teasing actions before the Flash Mob Dedicated editorial plan Flash Mob organization and management Content creation on site during the event UGC reposts to support teasing in stories Final post with Flash Mob video Media campaigns to support the initiative The Creative Concept: the future is now Once the concepts had been identified it was easy to summarize them in the claim the future is now. It was even easier to then think of a second specific claim for teasing: the future is coming.
The planned activities were therefore: Teasing actions France Telegram Number Data before the Flash Mob Dedicated editorial plan Flash Mob organization and management Content creation on site during the event UGC reposts to support teasing in stories Final post with Flash Mob video Media campaigns to support the initiative The Creative Concept: the future is now Once the concepts had been identified it was easy to summarize them in the claim the future is now. It was even easier to then think of a second specific claim for teasing: the future is coming.Enjoy the reading! Filming of the Flash Mob in Piazza Barberini - Rome Filming of the Flash Mob in Piazza Barberini for BMW Roma Design It all started with a tender brief asking to promote the inauguration of the new BMW Roma Urban Store through the creation of a teaser activity on social media that had as its final climax: a flash mob in the center of Rome an advertising video as a final report that can be sponsored. The idea behind the launch starts from the fusion of three concepts: innovation, sustainability and future.
Starting from these concepts, we decided to organize a Flash Mob themed around innovation and the future as well as a series of content marketing and event actions that could represent a perfect megaphone. The teasing was designed to create curiosity and activate the offline community , taking advantage of online both organically and in Adv to spread word of mouth and give visibility to the initiative. The planned activities were therefore: Teasing actions before the Flash Mob Dedicated editorial plan Flash Mob organization and management Content creation on site during the event UGC reposts to support teasing in stories Final post with Flash Mob video Media campaigns to support the initiative The Creative Concept: the future is now Once the concepts had been identified it was easy to summarize them in the claim the future is now. It was even easier to then think of a second specific claim for teasing: the future is coming.